What WE offer.

            AAC are Ascendant Ascendant Advertising & Communications…

Your services are available/ provided as a complete package and also on an itemized basis. Our pricing models include hourly, introductory, packaged, retainer, and term agreement.

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SPECIALTY: HEALTHCARE MARKETING SOLUTIONS

 

 HEALTHCARE MARKETING SOLUTIONS.

Healthcare marketing is in our blood. Plus, we’ve got a great CV filled with Urgent Care experience = Think Patient First…for starts since that was our initial success story. Magic can be an illusion or an inquisitive result – BTW: we have no skills with illusion and we love delivering tangibles.

Case Study in-Brief:  URGENT CARE MEDICAL CENTERS

CHALLENGE: How to get rid of “Doc in the Box” reputation; move brand up market; expand services; fend off competition; enter new markets; overcome substandard volume at exitsting locations; bring new locations to profitability in less than 5-years.

RESULT:  Patient Volume more than Doubled for Same-Store locations. Number of new, wholly owned Medical Centers increased 110% to 35 and then reached 50 within 18 months thereafter. All new locations at 5-year goals within 12-14 months.

Brand awareness, patient trust, and value more than tripled. Revenue more than tripled. Cash flow and Profitrespectfully confidential. That’s merely the surface. ALL in just 4-Years of new marketing programs leadership that was in step with great operations and processes.

We are not going brag too much and don’t want to give away our knowledge nor reveal our skills on line – So, to learn more detail about this success and how we can assist you, please contact Ascendant Agency.

 

NO LUCKY GUESSES

 

 CLIENT SUCCESS, INTEGRITY, CREDIBILITY & VALUE. Our creative passion is uniquely blended with sound business principles, planned vision, and pragmatism. Additionally, Ascendant Advertising & Communications gets results for clients with the central belief that meaningful promotion should be affordable and efficient; and that your top-line revenue generated from our services should contribute to your bottom-line profit improvement.

SPECIALTY: DIRECT RESPONSE MARKETING

 

 DIRECT RESPONSE MARKETING SOLUTIONS.

Dare 2b Successful…

By Definition:  Direct marketing is a component of marketing communications that sends messages directly to consumers, using “addressable” media, such as mail and or email/ e-messaging. Therefore, direct marketing differs from regular advertising in that it does not place its messages on a third party medium, or in the agora, such as a billboard or a radio commercial would. Instead, the marketing of the service or commodity is addressed directly to the consumer.

Direct marketing is attractive to many of our clients because its effectiveness can usually be readily measured. For example, if an agency/client chooses to send out one million solicitations by mail, and ten thousand customers respond to the promotion, you can conclude with some confidence that the campaign led to the responses. By contrast, measurement of other media must be indirect, since there is no direct response from a consumer.

Healthcare marketing is in our blood. Plus, we’ve got a great CV filled with Urgent Care experience = Think Patient First…for starts since that was our initial success story. Magic can be an illusion or an inquisitive result – BTW: we have no skills with illusion and we love delivering tangibles.

Case(s) overview in-Brief:  Cost, Reliability, Time Management, Customer Acquistion

CHALLENGES: How to improve reliability, ROI and yield per dollar spent while also making process more effecient and achieving a greater response rate? 

Patient Volume more than Doubled for Same-Store locations. Number of new, wholly owned Medical Centers increased 110% to 35 and then reached 50 within 18 months thereafter. All new locations at 5-year goals within 12-14 months.

Brand awareness, patient trust, and value more than tripled. Revenue more than tripled. Cash flow and Profitrespectfully confidential. That’s merely the surface. ALL in just 4-Years of new marketing programs leadership.

We are not going brag too much and don’t want to give away our knowledge nor reveal our skills on line – So, to learn more detail about this success and how we can assist you, please contact Ascendant Agency.

 

SPECIALTY: LOW COST - HIGH YIELD MARKETING

 

 DIRECT RESPONSE MARKETING SOLUTIONS.

Dare 2b Successful…

By Definition: 

Low Cost – High Yield Marketing allows you to connect with prospects in a natural, unobtrusive way. It relies on attracting customers through education and openness instead of through disruptive, self-serving marketing techniques. Done right, it lets you combine all of your marketing channels into a cohesive, well-oiled machine that generates more leads with less effort AND less cost per customer acquisition. There are five main pillars:

1.  Being discovered by ensuring your visibility across multiple online and regional market channels

2.  Converting visitors into leads

3.  Closing business by nurturing leads into customers

4.  Developing viral/ organic reach

5.  Analyzing results to improve decision making and ROI of the initiatives

The more traditional (and more expensive) approach of outbound marketing can be generalized as paying to have advertisements – usually with a self declarative message – distributed over a set length of time and within finite channels. While these elements can and often do provide transactional value if applied correctly – they typically have a shelf life and limited reach that is determined by a known geographical targeted area. Plus, you pay for the creative ad and then you pay for placement and distribution of it. By comparison, Low Cost – High Yield Marketing has a potentially global reach and an endless visibility/ distribution along with geo-target focus. Moreover, many of the elements involved are not static and they can even be interactive. These include: social media marketing videos that can drive traffic to your website; on-line videos that can be testimonials – a commercial – how to infomercials – etc; YouTube; blogging; forums; webinars; email; promotions targeted to attracting new customers while also building a following; – as well as other methods that are all digitally based. Plus, these digital elements can be linked to more traditional methods such as direct response. Your “on-line” cost is generally in the production of the content and or the time involved with managing the vehicle being used, only. We excel in cost effectiveness for the other elements too.

TO ASCENDANT = LOW COST – HIGH YIELD INCLUDES REDUCE THE COST OF ACQUITION AND EXPAND THE REACH AND FREQUENCY.

Case(s) overview in-Brief:  What to spend, where to spend it, and what will I get from each $?

CHALLENGES:   While Director of Marketing & Public Relations – a job I absolutely loved doing – for THE largest if not one of the largest Medical providers in multiple states – I was asked early in my term a defining question by the three top level executives. They inquired, “How you would choose to spend an allocation of $10,000 for marketing events? Would you bring in Barry Bonds for a few hours to sign autographs and to be the signature personality at a field day or would you spread the money around for multiple events? Remember, we don’t like spending money for nonsense/marketing stuff.” My answer was – and remains – “that decision depends upon the reputation of the celebrity – for this example Barry Bonds – and how much free media coverage could be obtained before, during, and after the event as well as how many people will attend as measured against each dollar spent. By comparison – we’d also need to determine how much spread and layered viral, planned, and organic reach would likely be achievable with multiple – and potentially diverse – events. In short, it’s about connecting with the target market, longevity of messaging, and optimizing top of mind awareness along with strong public relations interaction.” Off-line, I intuitively felt that at least skipping Barry Bonds as an option was probably an almost zero opportunity cost risk… yet, it’s about the to-be-determined cost-benefit ratio – about the numbers – and certainly not about me, so I was staying 100% open minded until we could take measure of the impact. They abandoned the ideation and we went forward with – dare I say with genuine humility – great “new” marketing and public relations strategies/ approaches, cross-functional teamwork, and business development results…

RESULTS:  With that backdrop… Okay. You’re a small or medium size company that has fantastic product(s) and or service(s). Yet – even being one the best offerings – you are finding it difficult to overcome larger competitors who have greater scale and a wide marketing reach. So what’s a business in this situation to do to get the word out?

#1 solution: Inbound marketing is a solid way for small and medium sized business to be competitive. While the term may seem unfamiliar the concept is not. In the non-digital/ non-internet connected past, this form of marketing relied on word-of-mouth, some form of public/community relations, non-paid endorsements, and – if possible – newspaper articles about your company and its offerings. The premise behind the approach: gain an advantage without spending a lot of capital.

Today – this tactic remains alive and well – although the elements of implementation have shifted. Yes, the aforementioned can and is still part of the mix, but wait – there’s more!

At Ascendant Advertising and Communications we refer to “Low Cost – High Yield Marketing” because dollar for dollar spent on communications this is one of most cost efficient ways to generate new – establish proof of concept – and expand existing business.

Low Cost – High Yield Marketing allows you to connect with prospects in a natural, unobtrusive way. It relies on attracting customers through education and openness instead of through disruptive, self-serving – preachy marketing techniques. Done right, it lets you layer all your marketing channels into a cohesive, well-oiled machine that generates more leads with less effort. There are five main pillars:

1.  Being discovered by ensuring your visibility across multiple online channels

2.  Converting visitors into leads

3.  Closing business by nurturing leads into customers

4.  Developing viral/ organic reach

5.  Analyzing results to improve decision making and ROI of the initiatives

The more traditional (and more expensive) approach of outbound marketing can be generalized as paying to have advertisements – usually with a self declarative message – distributed over a set length of time and within finite channels. While these elements can and often do provide transactional value if applied correctly – they typically have a shelf life and limited reach that is determined by a known geographical targeted area. Plus, you pay for the creative ad and then you pay for placement and distribution of it. By comparison, Low Cost – High Yield Marketing has a potentially global reach and an endless visibility/ distribution. Moreover, the elements involved are not static and they can even be interactive. These include: social media marketing videos that can drive traffic to your website; on-line videos that can be testimonials – a commercial – how to infomercials – etc; YouTube; blogging; forums; webinars; email; promotions targeted to attracting new customers while also building a following; – as well as other methods that are all digitally based. Your cost is generally in the production of the content and or the time involved with managing the vehicle being used, only.

Ascendant Advertising and Communications recommends a layered and combined approach that includes both outbound and Low Cost – High Yield marketing to drive your business development results. Likewise, we suggest any digital content be made to a professional standard to best reflect your enterprise value and to best compete.

We are available to assist you with implementing and managing effective strategy and tactics – whether it’s Low Cost – High Yield or Outbound Marketing or both. And remember – what you post on YouTube will very possibly stay on YouTube forever and whatever you make available through digital format is accessible by the entire world… so you want to get it right and we can be sure it is.

ThinkAboutITsm Then consult with us to fully understand how to apply professional, successful, and transactional content marketing and promotional marketing for your practice.

 

YOU SAY?

 We prioritize listening to you. All of us at Ascendant greatly value understanding your business and your actionable opportunities. Another priority is collaborating with you to establish measurable, defined goals before beginning work as your consultant, as your creative spirit, and as your marketplace voice within selected channels.

What we hear in NAY?

We prioritize listening to you. All of us at Ascendant greatly value understanding your business and your actionable opportunities. Another priority is collaborating with you to establish measurable, defined goals before beginning work as your consultant, as your creative spirit, and as your marketplace voice within selected channels.

The Ascendant Agency Services Model

Ascendant Advertising & Communications provides value added services by listening and understanding your exact needs. We work hard to exceed expectations by exploring inspiring designs, creating effective campaigns and engaging the target audience. Our exceptionally talented creative team is dedicated to producing outstanding results. Each team member is handpicked because of the strengths they bring to Ascendant Agency clients and we give them the opportunity to fulfill their potential on every activity.

How we work
We prioritize listening to you. All of us at Ascendant greatly value understanding your business and your actionable opportunities. Another priority is collaborating with you to establish measurable, defined goals before beginning work as your consultant, as your creative spirit, and as your marketplace voice within selected channels.
What keeps us up at night?
  It’s about YOU. WE LOVE WHAT WE DO BECAUSE IT MAKES A MEANINGFUL CONTRIBUTION TO OUR CLIENTS’ SUCCESSES. »

Frequently Asked Question

What is a Recipe for Marketing Success?

rating ★★★★★

Ingredients
_______________
1 – be honest with yourself when assessing your competitive landscape
1 – candid understanding of your strengths, opportunities, weaknesses, threats (s.w.o.t)
1 – modest public relations program
1 – jar of salsa with chipotle
4 – marketing communications elements: print, web, direct mail, broadcast
5 – notable things that your business does best
1 – set a reasonable budget for marketing plan
1 – Ascendant Advertising & Communications partnership

Instructions
_______________
•    Mix together your thoughts & ideas for all ingredients. Let sit for two days.
•    Contact Ascendant Advertising & Communications.
•    Meet with and retain Ascendant Advertising & Communications.
•    Keep an open mind and be realistic.
•    Establish programs and methods with Ascendant. Implement.
•    Season to taste.
•    Serve and prepare to smile.


Click the links below to expand and click them again to return.

+ Awesomeness

“Influencer and customer relations is our top priority.” BrewLife communications. Here to help. Get a hand driving meaningful and measureable results across the entire communications landscape, including paid, earned, shared and owned media. We’ll shout it from the rooftops or whisper it to a few—whatever it takes. Paid: Digital marketing, paid search, traditional advertising Earned: Public relations, media relations, investor relations, advocacy outreach, public affairs – See more at: http://brewlife.com/#sthash.36tOovB8

ALL POWERFUL R.O.I.Marketing– – –

Arrow - pencil sketch - no bkgrnd paintnet
See and Feel
YOUR MUSIC

Our creative team loves a challenge. Whether you require a catalogue to showcase your productsCello - arms - paintnet or an eye-catching brochure, our designers will develop attention-grabbing literature that deliver results.

+ Branding

We’re brand specialists deeply concerned with client self-discovery and self-expression. No one wants to be a ‘me too’ brand, so we’ll craft a distinct, authentic brand positioning that will serve as the foundation for your look, feel and language. – See more at: http://brewlife.com/#sthash.RityoL5m.dpuf

+ Experience

We create brand experiences from the ground up. It’s time to wrap your audience in the warm embrace of your new brand. We’ll help you engage across all channels. – See more at: http://brewlife.com/#sthash.RityoL5m.dpuf

+ Analytics

We are driven by the science of discovery.

We use a mix of proprietary research analytics to dig deep and unearth audience needs, identify key influencers and fearlessly get to the heart of what sets your company or brand apart.

+ Communications

We create brand experiences from the ground up. It’s time to wrap your audience in the warm embrace of your new brand. We’ll help you engage across all channels. – See more at: http://brewlife.com/#sthash.RityoL5m.dpuf

+ Engagement

We create brand experiences from the ground up. It’s time to wrap your audience in the warm embrace of your new brand. We’ll help you engage across all channels. – See more at: http://brewlife.com/#sthash.RityoL5m.dpuf

NEVER SATISFIED

 

 WE THINK THE WORLD BELONGS TO THE DISASTIFIED AND WE NEVER TAKE OUR CLIENT FOR GRANTED. You don’t grow your business. It’s not an earthly vegetation. Instead, you validate, define, nurture, expand, and further develop it. The central element for success – which is to keep innovating and evolving – is always in the minds of your Ascendant. We cringe when folks claim they will “help you grow your business” – it’s more important than that phrase. Just sayin. Enough said.

Frequently Asked Question

Frequently Asked Question

What is a Recipe for Marketing Success?

rating ★★★★★

 

Ingredients
1 – be honest with yourself when assessing your competitive landscape
1 – candid understanding of your strengths, opportunities, weaknesses, threats (s.w.o.t)
1 – modest public relations program
1 – jar of salsa with chipotle
4 – marketing communications elements: print, web, direct mail, broadcast
5 – notable things that your business does best
1 – set a reasonable budget for marketing plan
1 – Ascendant Advertising & Communications partnership

Instructions
•    Mix together your thoughts & ideas for all ingredients. Let sit for two days.
•    Contact Ascendant Advertising & Communications.
•    Meet with and retain Ascendant Advertising & Communications.
•    Keep an open mind and be realistic.
•    Establish programs and methods with Ascendant. Implement.
•    Season to taste.
•    Serve and prepare to smile.

What we see in EYES
As important as seeing things through the client’s eyes is the ability to see things through your audience’s eyes.


Our marketing and creative professionals share such a dynamic range of experience in various industries and levels of business. As a collective whole, they/ we represent an impressive library of market insight, human behavior, and common sense.

PRODUCTIVE MARKETING

Productive marketing is a result of productive planning.

Your dedicated team of talent is selected commensurate with your goals, challenges, ideas, and budget – plus: you’ll be supported by over 25 years of executive leadership experience.

Being with Ascendant Advertising & Communications you adjoin the best talent that is customized to ideally satisfy what you want and need. This increases the effectiveness of the work product while utilizing resources efficiently. Simply said, you get best-in-class results that are very cost effective.

Rock ME Amadeus!

 “Influencer and customer relations is our top priority.” Ascendant Advertising & Communications. Here to help. Get a hand driving meaningful and measureable results across the entire communications landscape, including paid, earned, shared and owned media. Outbound and Inbound communications… We’ll shout it from the rooftops or whisper it to a few—whatever it takes. Paid: Digital marketing, paid search, traditional advertising Earned: Public relations, media relations, investor relations, advocacy outreach, public affairs –

ALL POWERFUL R.O.I.Marketing– – –
Arrow - pencil sketch - no bkgrnd paintnet
See and Feel YOUR music Our creative team loves a challenge. Whether you require a catalogue to showcase your productsCello - arms - paintnet or an eye-catching brochure, our designers will develop attention-grabbing literature that deliver results.
Rock ME Amadeus!

“Influencer and customer relations is our top priority.” BrewLife communications. Here to help. Get a hand driving meaningful and measureable results across the entire communications landscape, including paid, earned, shared and owned media. We’ll shout it from the rooftops or whisper it to a few—whatever it takes. Paid: Digital marketing, paid search, traditional advertising Earned: Public relations, media relations, investor relations, advocacy outreach, public affairs – See more at: http://brewlife.com/#sthash.36tOovB8

ALL POWERFUL R.O.I.Marketing– – –
Arrow - pencil sketch - no bkgrnd paintnet
See and Feel YOUR MUSIC Our creative team loves a challenge. Whether you require a catalogue to showcase your productsCello - arms - paintnet or an eye-catching brochure, our designers will develop attention-grabbing literature that deliver results.

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The Ascendant Agency Services Model

It’s about YOU. WE LVE WHAT WE DO BECAUSE IT MAKES A MEANINGFUL CONTRIBUTION TO OUR CLIENTS’ SUCCESS. >>

Hello. I’m James.

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Let’s Get Busy…

Your marketing BFF…

If your marketing and communications did not make your mark and achieve results… then you have not yet worked with Ascendant.