What’s available for starts?
WE ARE ______Ascendant Ascendant Advertising & Communications…
Do you remember Mr. Toad’s Wild Ride? That should NOT be your entrusted communications partner. So at best – you don’t know which 50% of your marketing matters? What if it is not a full 50% and or you know in your gut that you can do better? Learn More
Advantages & Benefits for Clients
Ascendant Advertising and Communications provides a full spectrum of marketing services. We adjoin best-in-class talent that is customized by selection to ideally satisfy what you want and need. This increases the effectiveness of the work product while utilizing resources efficiently. Simply said, you get best-in-class results that are very cost effective. We are NOT a menu of options at a price. Our creative passion is uniquely blended with sound business principles, planned vision, and pragmatism. Additionally, Ascendant Advertising & Communications Agency gets results for our clients with the central belief that meaningful promotion should be affordable and efficient; and that your top line revenue generated from our services should contribute to your bottom line profit improvement…
dear to: “Ascendant Advertising and Communications believes tapping into culture often beats operational strategies and that establishing targeted consumer Lve marks together is stronger than just building a brand.
PS: Don’t drink the cool-aid of the latest creative vibe. AKA the sizzle – not the steak. Great creative and communications is art-form that we believe is at its best when IT’S transactional, cash flow positive, and functional.
SPECIALTY: HEALTHCARE MARKETING SOLUTIONS
HEALTHCARE MARKETING SOLUTIONS.
Healthcare marketing is in our blood.
Plus, we’ve got a great CV filled with Urgent Care experience = Think Patient First…for starts since that was our initial success story. Magic can be an illusion or an inquisitive result – BTW: we have no skills with illusion and we love delivering tangibles.
Case Study in-Brief: URGENT CARE MEDICAL CENTERS CHALLENGE: How to get rid of “Doc in the Box” reputation; move brand up market; expand services; fend off competition; enter new markets; overcome substandard volume at exitsting locations; bring new locations to profitability in less than 5-years.
RESULT: Patient Volume more than Doubled for Same-Store locations. Number of new, wholly owned Medical Centers increased 110% to 35 and then reached 50 within 18 months thereafter. All new locations at 5-year goals within 12-14 months. Brand awareness, patient trust, and value more than tripled. Revenue more than tripled. Cash flow and Profit…respectfully confidential. That’s merely the surface. ALL in just 4-Years of new marketing programs leadership that was in step with great operations and processes. We are not going brag too much and don’t want to give away our knowledge nor reveal our stragies randomly on-line. –
To learn more detail about this success and how we can assist you, please contact Ascendant Advertising and Communications .
SPECIALTY: DIRECT RESPONSE MARKETING
By Definition: Direct marketing is a component of marketing communications that sends messages directly to consumers, using “addressable” media, such as mail and or email/ e-messaging. Therefore, direct marketing differs from regular advertising in that it does not place its messages on a third party medium, or in the agora, such as a billboard or a radio commercial would. Instead, the marketing of the service or commodity is addressed directly to the consumer. Direct marketing is attractive to many of our clients because its effectiveness can usually be readily measured. For example, if an agency/client chooses to send out one million solicitations by mail, and ten thousand customers respond to the promotion, you can conclude with some confidence that the campaign led to the responses. By contrast, measurement of other media must be indirect, since there is no direct response from a consumer. With over 20-years of printing and packaging manufacturing + marketing leadership accountabilities as well as over 10-years in web development, fulfillment, direct mail, and e-commerce:
We have in-depth experience with print and web communications from the source. As such, we are able to maximize quality while mimizing costs to our clients. _________________________________
To learn how we have significantly reduced the cost per unit of direct mail on behalf of clients: click here .
To learn how we will improve your on-line marketing results while reducing your cost of customer acquision: click here .
SPECIALTY: LOW COST - HIGH YIELD MARKETING
By Definition: Low Cost – High Yield Marketing allows you to connect with prospects in a natural, unobtrusive way. It relies on attracting customers through education and openness instead of through disruptive, self-serving marketing techniques. Done right, it lets you combine all of your marketing channels into a cohesive, well-oiled machine that generates more leads with less effort AND less cost per customer acquisition.
There are five main pillars:
1. Being discovered by ensuring your visibility across multiple online and regional market channels
2. Converting visitors into leads
3. Closing business by nurturing leads into customers
4. Developing viral/ organic reach
5. Analyzing results to improve decision making and ROI of the initiatives
The more traditional (and more expensive) approach of outbound marketing can be generalized as paying to have advertisements – usually with a self declarative message – distributed over a set length of time and within finite channels. While these elements can and often do provide transactional value if applied correctly – they typically have a shelf life and limited reach that is determined by a known geographical targeted area. Plus, you pay for the creative ad and then you pay for placement and distribution of it. By comparison, Low Cost – High Yield Marketing has a potentially global reach and an endless visibility/ distribution along with geo-target focus. Moreover, many of the elements involved are not static and they can even be interactive. These include: social media marketing videos that can drive traffic to your website; on-line videos that can be testimonials – a commercial – how to infomercials – etc; YouTube; blogging; forums; webinars; email; promotions targeted to attracting new customers while also building a following; – as well as other methods that are all digitally based. Plus, these digital elements can be linked to more traditional methods such as direct response. Your “on-line” cost is generally in the production of the content and or the time involved with managing the vehicle being used, only. We excel in cost effectiveness for the other elements too.
TO ASCENDANT = LOW COST – HIGH YIELD INCLUDES REDUCE THE COST OF ACQUITION, THEN EXPAND THE REACH AND FREQUENCY.
Case(s) overview in-Brief: What to spend, where to spend it, and what will I get from each $?
CHALLENGES: While Director of Marketing & Public Relations – a job I absolutely loved doing – for THE largest if not one of the largest Medical providers in multiple states – I was asked early in my term a defining question by the three top level executives. They inquired, “How you would choose to spend an allocation of $10,000 for marketing events? Would you bring in Barry Bonds for a few hours to sign autographs and to be the signature personality at a field day or would you spread the money around for multiple events? Remember, we don’t like spending money for nonsense/marketing stuff.” My answer was – and remains – “that decision depends upon the reputation of the celebrity – for this example Barry Bonds – and how much free media coverage could be obtained before, during, and after the event as well as how many people will attend as measured against each dollar spent. By comparison – we’d also need to determine how much spread and layered viral, planned, and organic reach would likely be achievable with multiple – and potentially diverse – events. In short, it’s about connecting with the target market, longevity of messaging, and optimizing top of mind awareness along with strong public relations interaction.” Off-line, I intuitively felt that at least skipping Barry Bonds as an option was probably an almost zero opportunity cost risk… yet, it’s about the to-be-determined cost-benefit ratio – about the numbers – and certainly not about me, so I was staying 100% open minded until we could take measure of the impact. They abandoned the ideation and we went forward with – dare I say with genuine humility – great “new” marketing and public relations strategies/ approaches, cross-functional teamwork, and business development results… RESULTS:
With that backdrop… Okay. You’re a small or medium size company that has fantastic product(s) and or service(s). Yet – even being one the best offerings – you are finding it difficult to overcome larger competitors who have greater scale and a wide marketing reach. So what’s a business in this situation to do to get the word out? #1 solution: Inbound marketing is a solid way for small and medium sized business to be competitive. While the term may seem unfamiliar the concept is not. In the non-digital/ non-internet connected past, this form of marketing relied on word-of-mouth, some form of public/community relations, non-paid endorsements, and – if possible – newspaper articles about your company and its offerings. The premise behind the approach: gain an advantage without spending a lot of capital.
We are available to assist you with implementing and managing effective strategy and tactics – whether it’s Low Cost – High Yield or Outbound Marketing or both. And remember – what you post on YouTube will very possibly stay on YouTube forever and whatever you make available through digital format is accessible by the entire world… so you want to get it right and we can be sure it is.
We look forward to hearing from you.
What we hear in NAY?
We prioritize listening to you. All of us at Ascendant greatly value understanding your business and your actionable opportunities. Another priority is collaborating with you to establish measurable, defined goals before beginning work as your consultant, as your creative spirit, and as your marketplace voice within selected channels.
SPECIALTY: BRAND DEVELOPMENT
TODAY’S MARKET FOR PRODUCTS AND SERVICES IS FRENETIC, NOISY, AND CLOGGED WITH INFORMATION.
We start your initiative by gathering consumer marketing information from, and about, the people important to your success. We already know through experience that a tailor-made plan will move you beyond building brand awareness to actually influencing buyer behavior.
Our business-to-consumer (B2C) and business-to-business (B2B) marketing teams help find your strongest voice, strengthen it – then makes sure your true voice and value is heard in your most important venues.
1. Identify your reasons-to-believe.
2. Identify your customer touch-points.
3. Determine influential touch-points.
4. Design the optimal experience.
5. Analyze the competition.
6. Align processes to consistently deliver.
7. Make good happen.
Your brand image creates expectations. It defines who you are, how you operate, and how you’re different from your competitors. In essence, your brand image is a promise – a promise that must be kept. If the brand is a promise you make, then the customer experience is the fulfillment of that promise. The customer experience can’t be left to chance. It should be actively designed and controlled in a manner that enhances your brand image. It must consistently reinforce the brand promise across every customer touch-point or the value of the brand itself is at risk.
SPECIALTY: MARKETING COMMUNICATIONS AND ADVERTISING
Your Ascendant Agency team believes culture can be more powerful than strategy and that effective branding must tap into culture. We will keep your messaging focused to be certain that all communications for all touch points reflect a defined and uinified cultural connection. Our approach delivers integrated and layered marketing elements that present clear, compelling messaging to a mix of targeted, high-impact media channels. ________________
It’s not for all market segments nor is it unilaterally appropriate for all enterprises – yet, the effectiveness, the progressiveness, and the value of cross-cultural marketing is stronger today than just a few years ago. Moreover, we think it will be an even more significant part of the mix 10-years from now. With the US Census predicting that 80% of population growth over the next five years attributed to what have traditionally been known as minority groups, the American consumer landscape is changing. Plus, the immigration influence – legal or otherwise – is undeniable.” The past year has been filled with talk about virtues and issues associated with the concept of total market advertising. This evolving lexicon is infiltrating the agency side of the business. Increasingly – agencies focused on Hispanic, African-American and Asian segments are adopting monikers like “cross-cultural agency” to describe themselves and have gone out of their way to label new ethnic assignments as “total market” agency of record assignments.
Think about it: Coca-Cola’s touching and diverse “America the Beautiful” Super Bowl ad (which sparked online political controversy) provided a high-profile example of the debate occurring in ad land regarding these different marketing models. Many ad industry folks touted the TV spot/campaign as a great example of the total market approach in action. By comparison, I see it as an example of what we see as the future of advertising – cross-cultural marketing. Cross-Cultural Marketing – one marketing program that leverages ethnic markets to reach across ethnic and general markets. The difference between cross-cultural and total market approach advertising is subtle, but important.
Frequently Asked Question
What is a Recipe for Marketing Success?
1 – be honest with yourself when assessing your competitive landscape
1 – candid understanding of your strengths, opportunities, weaknesses, threats (s.w.o.t)
1 – modest public relations program
1 – jar of salsa with chipotle
4 – marketing communications elements: print, web, direct mail, broadcast
5 – notable things that your business does best
1 – set a reasonable budget for marketing plan
1 – Ascendant Advertising & Communications partnership
• Mix together your thoughts & ideas for all ingredients.
• Let sit for two days.
• Contact Ascendant Advertising & Communications.
• Retain Ascendant Advertising & Communications.
• Keep an open mind and be realistic.
• Establish programs and methods with Ascendant.
• Season and adjust to taste.
• Serve and prepare to smile.
Click the links below to expand and click them again to return.
Ascendant Advertising & Communications provides value added services by listening and understanding your exact needs. We work hard to exceed expectations by exploring inspiring designs, creating effective campaigns and engaging the target audience. Our exceptionally talented creative team is dedicated to producing outstanding results. Each team member is handpicked because of the strengths they bring to Ascendant Agency clients and we give them the opportunity to fulfill their potential on every activity.
NO LUCKY GUESSES
ROCK ME ADAMDEUS
Begin your ascent. Start the journey. Contact Ascendant now or continue the adventure by exploring some core competencies that Ascendant Advertising & Communications Agency affords our clients.
HOW WE WORK
Specialty: NEVER SATISFIED
WE THINK THE WORLD BELONGS TO THE DISASTIFIED AND WE NEVER TAKE OUR CLIENT FOR GRANTED.
Also – we don’t think in terms of “growing” a businss. It’s not an earthly vegetation. Instead, you validate, define, nurture, expand, and further develop it. The central element for success – which is to keep innovating and evolving – is always in the minds of your Ascendant. We cringe when folks claim they will “help you grow your business” – it’s more important than that phrase. We speak in terms of improving and expanding your business. Just sayin. Enough said.
Market Focus, Expertise, and Elements
The following are areas of focus for which we are known and respected:
- Healthcare Marketing Solutions
- Consumer Marketing Solutions
- Business to Business Marketing Solutions
- Low Cost – High Yield Marketing Soltuions
Communications elements within each category listed above include:
- Branding and Positions
- Direct Response/ Direct Mail
- Public and Community Relations
- Creative Origination/ Design
- Media Placement
- Media Planning
- SEO / SEM
Specialty: WHAT we see in EYES
As important as seeing things through the client’s eyes is the ability to see things through your audience’s eyes. Our marketing and creative professionals share such a dynamic range of experience in various industries and levels of business. As a collective whole, they/ we represent an impressive library of market insight, human behavior, and common sense.
Specialty: PRODUCTIVE MARKETING
Specialty: ON-LINE REPUTATION MANAGEMENT
…Enter online reputation managers.
Yet, there can also be impactful downsides to social media over-sharing. Consider that we have only limited control on how we appear on The WEB. On-line marketing can and will improve reach, awareness, branding, and customer engagement – this happens more readily when it is scaled and executed proportionately with your objectives. Targeted and managed properly you win – and if done wrongly… well?
Part PR gurus, part tech experts, our associates specialize in providing online makeovers—often by burying negative search results and promoting content that accentuates a client’s desired image.
Specialty: MEASURING RESULTS
Most clients have a mixture of promotional activities but tend to favor one over the others.
That main emphasis is generally determined by the external environment as well as by certain aspects of your company’s products, services, approach, trends, budget, and markets.
Some factors Ascendant Advertising & Communications considers when formulating a plan and measuring its effectiveness upon meeting your goals include:
- The Nature of the Market
- The Nature of the Product
- Stage in the Product Life-cycle
- Stage in Adoption Process
- Commpetitive Parity
- Market Share
- Percentage of Sales
- Promotional Mix
- Push vs Pull Strategies
Ascendant Advertising & Communications firmly believes in monitoring and measuring the campaign deliverables to determine the return on investment, to make adjustments if appropriate, and to maintain the most advantageous emphasis.
Specialty: WEB DEVELOPMENT
A new era of engagement »
A constant flow of new technology, new thinking, and new ideas.
It is clear to us all that the world is changing rapidly.
Digital has given rise to a whole new world of brand and communications engagement. Marketing is now much more integrated, interactive and experiential. It is no longer top-down, one-way, mass-audience and simply focused on building awareness. Instead, it is more targeted and personalized, designed to seed stories and stimulate people-to-people communication. It spreads ideas and content and ultimately builds advocacy.
Research isn’t just measuring performance of campaigns, perceptions, and marketing elements – it is also important to exploring, quantifying, and qualifying strategies before you begin investing.
Ascendant Advertising & Communications values the psychology and the science of decision making. We recognize that there are vast elements that factor into making a choice or selection. These transcend industries and categorical definitions. Nothing should be assumed. We believe that understanding the emotional underpinnings of why someone buys is informative and beneficial when grasping how to connect and communicate with them.
Specialty: INTERACTIVE AND SOCIAL MEDIA
While the potential for reaching many is great – when used for business purposes, social media can be a great benefit, it can also prove to be a significant resource drain and filled with diminishing returns on investment. Your enterprise needs you to lead and manage it. That alone is the greatest value. Ascendant Advertising & Communications can readily handle the promotion as a member of your team. Social Media can and will improve reach, awareness, branding, and customer engagement – this happens more readily when it is scaled and executed proportionately with your objectives. Targeted and managed properly you win – and if done wrongly… well?