Moreover – potential customers are becoming more comfortable moving beyond traditional e-commerce pre-purchase activities; namely, mobile commerce (28%) and shopping via tablets (20%) is replacing research on a desktop and or a laptop.

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dear to: YOU,  This survey also uncovered that in-store pick-up is becoming a particular favorite of shoppers, with 51% taking advantage of click-and-collect services globally, a figure that even jumps to 73% in the UK.
 
Given the aforementioned trends – of little surprise is that mobile is also increasingly becoming the platform of choice for bargain hunters on the go: “85% of those surveyed now use a Smartphone while in a store; a further 55% of consumers claim that the Smartphone has changed the way they shop altogether.” (No doubt we’ve all seen these folks and wondered, “what are they doing and why?” … which, by itself, is enough to perpetuate the application and validate the model.)
 
Further, 62% of Smartphone users said they would be happy to use their devices to pay in-store: knock-knock!… enter Apple Pay.
 
Additionally, it was concluded that social shopping is gaining traction, with 28% of social network users around the world claiming to have purchased an item directly via a social media platform. And social elements – such as online reviews – have increased their influence in the purchasing process: 66% of shoppers read them when buying online and 36% when shopping in-store.
 
A sure way to the consumer’s pocket, the survey suggested, is personalization. Yep, now you are thinking and concluding Ascendant Advertising and Communications thinking – talking – and actions! Six in ten (62%) respondents said they bought more and/or more often when presented with a personalized retail experience. Once again – we know and can relate to the benefits of this approach.
 
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